My Experience

More Than 30 Years of International B2B Executive Experience

My professional career spans more than three decades in international B2B business. During this time, I have helped European manufacturers enter new markets, develop sales organisations, and grow their business across the Baltic States.

All my advisory services are based on practical executive leadership experience—not just theoretical business models.

INTERNATIONAL EXECUTIVE LEADERSHIP

20 Years as CEO of Baltic Operations

As CEO of OBO Bettermann's Baltic companies, I was responsible for developing the organisations and leading regional business operations across Estonia, Latvia and Lithuania.

During this period, I:

• Led the Baltic regional organisation for nearly 20 years;

• Built and developed regional operations across Estonia, Latvia and Lithuania;

• Led market expansion into Russia and Belarus;

• Helped build three companies into market leaders;

• Successfully led organisations through two major economic crises;

• Developed sales organisations and leadership teams.

BALTIC MARKET DEVELOPMENT

Throughout my career, I have helped European manufacturers grow their business across the Baltic States through:

• Market entry strategies;

• Partner network development;

• Sales organisation development;

• Local market development;

• Project sales;

• Long-term customer relationship development

INTERNATIONAL B2B EXPERIENCE

During my career, I have worked across several technical B2B industries, including:

• Electrical installation systems;

• Telecommunications;

• Lightning and surge protection;

• Low-voltage systems;

• Lighting solutions;

• Technical infrastructure solutions.

This broad experience enables me to quickly understand both manufacturers' and customers' business environments and provide practical, commercially effective solutions.

WHAT MY BUSINESS PARTNERS SAY

INTERNATIONAL COOPERATION

Throughout my career, I have worked with European manufacturers, distributors, consulting engineers, contractors and end users across multiple international markets.

My experience combines executive leadership, sales organisation development, and practical market development

SELECTED CLIENTS & BUSINESS PARTNERS

PI - EST AS | PI Consulting OY | Thorsman AB | Lucent Technologies | Le Dauphin | Lexel AS | OBO Bettermann GmbH | OBO Bettermann Eesti | OBO Bettermann Latvia | OBO Bettermann Lithuania | OBO Bettermann subsidiaries in Eastern Europe and Asia | OBTEC GmbH | Otepää Meat Industry Edgar OÜ | Doordec OÜ | Optimal Projekt OÜ | Viru Elektrikaubandus AS | Trükimaailm AS | Kehtna Manor OÜ | Foxx OY | Grothe GmbH | Usesoft AS | Villenbrock Baltic OÜ | Raid & Ko real estate and law office | Adamlights AS | Optimal Projekt OÜ | Huppa OÜ I Esvika Elekter AS

WHY DOES THIS EXPERIENCE MATTER?
Successful leadership is built on more than knowledge. It is built on experience, sound decision-making, and the ability to turn strategy into measurable business results.

Today, I help European manufacturers and B2B companies make better strategic decisions, strengthen sales organisations and grow their business across the Baltic States, drawing on more than 30 years of international executive experience.

LET'S DISCUSS YOUR COMPANY'S NEXT STEP

If you are looking for a trusted advisor who combines international executive leadership with deep knowledge of the Baltic markets, I would be pleased to discuss how I can support your business
Get in Touch

Tarmo Riit Management Consulting OÜ

Tallinn, Estonia

✉️ riit.tarmo@riitmc.com

📞 +372 5094 786